The 60-Second Rule-: A Gloowwave Guide to Smarter Cleansing
- gloowwave
- Apr 25
- 2 min read
Updated: Apr 25
Simple. Effective. Natural.
At Gloowwave, we believe skincare doesn’t have to be complicated. It’s about mindful rituals using ingredients that care for your skin — inside and out. So, when we heard about the viral “60-second rule” for face washing, we knew we had to break it down the Gloowwave way.
So, what’s the 60-second rule all about?
It’s simple: cleanse your face with your fingertips for 60 seconds. No shortcuts. No scrubbing tools. Just your hands, a gentle cleanser, and a minute of self-care.
It turns out that most people only wash their face for 10 to 15 seconds — and that’s barely enough time for your cleanser to do its job. The 60-second rule encourages you to slow down and give your skin the attention it deserves, ensuring every part of your face — forehead, cheeks, nose, and chin — gets cleansed thoroughly.
But is it for everyone?
That depends on your skin and your cleanser. If you’re using Gloowwave’s gentle tea tree and salicylic acid cleanser (perfect for acne-prone skin), you’re already one step ahead. It’s formulated to be mild yet effective — ideal for this method. On the flip side, exfoliating cleansers or those with strong actives might be too harsh for a full 60 seconds every day.
The Do’s and Don’ts of the 60-Second Rule — Gloowwave Style
DO: Use a gentle, non-stripping cleanser.
Cleansers like Gloowwave’s Matcha+ Salicylic Cleanser are perfect. They're crafted to cleanse deeply without disturbing your skin’s natural barrier.
DON’T: Use harsh exfoliants or scrubs daily.
Exfoliation has its place, but not twice a day for a whole minute. Overdoing it may leave your skin irritated and dehydrated.
DO: Use your fingertips only.
No brushes or silicone tools here — just clean hands and circular motions. Think of it as a mini massage that boosts blood flow and relaxes your skin.
DON’T: Scrub or tug.
You’re cleansing — not exfoliating a countertop. Gentle pressure is more than enough.
DO: Stay consistent.
Cleansing at night is a must. In the morning? Optional — unless you’ve had a sweaty workout or breakout-prone skin. But always remove makeup before bed — no exceptions.
Why this method works — and when it might not
You’re removing more than just makeup.
Throughout the day, sweat, pollution, and skincare residue build up on your face. A rushed cleanse can leave all that behind.
You’re giving active ingredients time to work.
Especially if you’re using a cleanser with ingredients like tea tree, salicylic acid, or vitamin e , a 60-second cleanse allows those actives to do their job.
You’re caring for your skin barrier.
Gentle cleansing helps maintain balance, which means less irritation and more glow over time.
The Gloowwave Takeaway
Face washing isn’t just a step — it’s a ritual. Whether you're just starting your skincare journey or refining your routine, the 60-second rule reminds us to be intentional. Combine it with the right products, like our gentle herbal-based cleanser, and you’re not just cleaning — you’re caring.
Comments