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The 60-Second Rule-: A Gloowwave Guide to Smarter Cleansing

Updated: Jun 6

"Simple. Effective. Natural. The 60-Second Rule for Skincare"


At Gloowwave, we believe skincare doesn’t have to be complicated. It’s about mindful rituals using ingredients that care for your skin — inside and out. So, when we heard about the viral “60-second rule” for face washing, we knew we had to break it down the Gloowwave way.


Understanding the 60-Second Rule


Slow down. Give your cleanser the full minute it deserves.

It’s simple: cleanse your face with your fingertips for 60 seconds. No shortcuts. No scrubbing tools. Just your hands, a gentle cleanser, and a minute of self-care.


Most people only wash their face for 10 to 15 seconds. This is barely enough time for your cleanser to work effectively. The 60-second rule encourages you to slow down. This gives your skin the attention it deserves. Every part of your face — forehead, cheeks, nose, and chin — should be cleansed thoroughly.


Is the 60-Second Rule Right for You?


So, is this method for everyone? The answer is: it depends on your skin and your cleanser. If you’re using Gloowwave’s gentle tea tree and salicylic acid cleanser, you’re already a step ahead. This product is formulated to be mild yet effective — ideal for the 60-second method.


However, if your cleanser is exfoliating or contains strong active ingredients, it might be too harsh for daily use for a full minute.


The Do’s and Don’ts of the 60-Second Rule — Gloowwave Style


Here are some key guidelines to ensure you're maximizing the benefits of the 60-second rule:


DO: Use a gentle, non-stripping cleanser.

Cleansers like Gloowwave’s Matcha+ Salicylic Cleanser are perfect. They're designed to cleanse deeply without disturbing your skin’s natural barrier.


DON’T: Use harsh exfoliants or scrubs daily.

Exfoliation has its place, but doing it twice a day for a whole minute can leave your skin irritated and dehydrated.


DO: Use your fingertips only.

No brushes or silicone tools allowed. Just clean your hands and make circular motions. Treat it as a mini massage to boost blood flow and relax your skin.


DON’T: Scrub or tug.

You’re cleansing your face — not scrubbing a countertop. Gentle pressure is more than enough.


DO: Stay consistent.

Cleansing at night is essential. In the morning, it’s optional, unless you’ve had a sweaty workout or have breakout-prone skin. But remember to always remove your makeup before bed — no exceptions!


Why the 60-Second Method Works


This method has several benefits:


You’re removing more than just makeup.

Throughout the day, sweat, pollution, and skincare residue build up on your face. A rushed cleanse won't clear all that away.


You’re allowing active ingredients time to work.

If you’re using a cleanser with ingredients like tea tree oil, salicylic acid, or vitamin E, the 60-second cleanse lets those actives do their job effectively.


You’re caring for your skin barrier.

Gentle cleansing helps maintain balance, leading to less irritation and more glow over time.


The Gloowwave Takeaway


Face washing is more than a routine task — it’s a ritual. Whether you're just starting your skincare journey or refining your current routine, the 60-second rule serves as a reminder to be intentional. Pair it with the right products, like our gentle herbal-based cleanser, and you’re not just cleaning — you’re caring.


At Gloowwave, skincare isn’t just a trend. It’s a lifestyle.


Gentle cleanser with Tea tree and Salicylic acid
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Gentle cleanser with Match and salicylic acid and Tea tree
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